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Yesterday I posted a question. Is it possible to have a stealth restaurant opening in NYC? Yesterday the chefs spoke. Tomorrow will be the media’s take. a Today we hear from the press-strategists and the journalist-wranglers, the publicist: KB Network News, Bullfrog & Baum, Hall Company, and Robin Insley Associates.…

I had conversation recently with a couple of chefs about the current state of media as it pertains to restaurant openings. Given the light speed of Gotham’s press and PR machine, we wondered aloud whether it was possible to have a stealth opening? a Today we hear answers from the…

I know a cook: let’s call him Bob. Bob is heading to Europe to do a stage at a BIG three-star Michelin spot. He does not speak the language, and he does not know anyone in town. He’ll make little money, but that’s okay, because he’ll be working so many…

That would be Joël Robuchon, of course. And the quote is from a new interview, just posted here. It’s timely in that he seems to be a hot topic these days, particularly in the heartland. While everyone else gets that chitown L’Atelier story in order, snack will be looking south. Sources say…

The temperature in Gotham‘s at 13 degrees Fahrenheit. On my walk to snack hq this morning I passed through the frozen tundra that is today’s Union Square Greenmarket. There were a dozen vendors out braving the cold, but where were the crowds of the sustainable chic? It’s easy enough to…

This Sunday’s Super Bowl will draw in a reported 90 million viewers. A majority will most likely watch from home, which means they will not be in restaurants. If your definition of pig skin relates more to bacon than the gridiron, you may want to pick up the phone. It…