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We are one week away from the results of the first ever Guide Michelin for SF and the Bay Area. It was big fun last year to see who could get the NYC results published first, but this year there’s a different dissemination plan in effect. So if you plan to cover the news, read on and strategize.

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The results of course are in, but only those actually employed by the tire man are privvy. The official press release will come from Michelin’s American office and go directly to PR Newswire at 10AM Pacific Time on Monday October 2nd. My sources say no media or journalist will get the information in advance. There are no exclusives, it’s all very democratic. The logic here is, sending out the results on Monday leaves plenty of time for everyone to get it into the Wednesday food sections. The starred chefs will get the congratulatory phone call from Jean-Luc Naret, monsieur le directeur, that morning as well.

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There’s a fête at the Ferry Building (if you haven’t got your invite already, you’re not on the list) for the bold-faced names and a few events for the public as well. Books are in stores on the 4th. Later that day, M. Naret will host a panel discussion with some local journalists and do some book signings around the bay.

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Details on the events after the jump.

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Panel discussion about the Michelin Guide 2007 San Francisco, Bay Area & Wine Country and insight into the history of the Guides, the star rating system and the latest trends in restaurants and food. Jean-Luc Naret as well as the special guests will be available after the discussion to sign copies of the Guide.

Sara Deseran, 7×7 Magazine Editor & Cookbook Author

Patricia Unterman, Restaurant Critic & Guidebook Author

Tori Ritchie. Culinary Correspondent & Cookbook Author

Jan Newberry, San Francisco Magazine Food & Wine Editor

Where: Williams-Sonoma at Union Square, 340 Post Street, 3rd Floor, San Francisco

When: 6-8:30 p.m.

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Lunchtime book signing with M. Naret.

Where: Book Passage, The Ferry Building, 1 Ferry Plaza, #46 San Francisco

When: Wed. October 4, 12:30 p.m.

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Lunchtime book signing with M. Naret.
Where: Borders Books & Music, 356 Santana Row, San Jose, CA 95128
When: Thurs. October 5, 12:30 p.m.

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An evening reception with M. Naret and potentially a surprise guest.

Where: Copperfield’s Books, Napa 3900A Bel Aire Plaza (Hwy. 29 & Trancas St.)

When: Fri. October 6, 7:00 p.m.