Looking at my snack in-box this morning, it seems Gray Kunz has lots of fans who want to know more after yesterday’s post. He’s a talented chef and a bit of a New York culinary icon – so I’m happy to help spread the word on his latest greatest endeavor. Now on to last night’s media soirée…
The A-list media was well represented in the relatively intimate crowd. Editors and writers from top publications like Gourmet, NY Times, LA Times, NY Magazine, Art Culinaire, Nation’s Restaurant News and Daily Candy sipped Champagne and nibbled on Himalayan salt-seared shrimp, while Gray and Co presented a two-screen slideshow of plans for Grayz, the new bar and private dinning space at 13 West 54th Street.
But as noted in the first PR machine post – this lovely event was all about the business of media placements. Journalists left the event with a CD-rom in hand of all the crucial information, which they will hopefully put to good use in the near future. (Electronic press kits are a trend I endorse with beaucoup enthusiasm, as they’re much easier to work with and store.) Party swag included little jar of pickled papaya and a gourmet breakfast-bar-type-confection of corn flakes doused in chocolate with raisins and nuts. Sadly those cannot be downloaded, but trust all was superb.
The public generally doesn’t see press releases, unless you’re the type who’s scanning pro-publicity sites like PRNewswire.com. It’s a good place to go if you want to see the news before it becomes the news. A good press release (like the ones posted below) can be an excellent resource that provide both the heads up that something is coming (or is here), and outlines the basic facts. A good journalist will use it as a starting point to build a story. A lazy journalist will cut and paste, add byline and call it a day. The exceptions to that are simple news-event-announcement-type-PSA-columns that are simply transmitting information. One of my editors liked a ratio of 30% press release and 70% reporting – a good balance, I think. Of course, the best stories always come from 100% reporting and no press release. That’s when you can hit the sweet spot known as ‘breaking news.’
Download Grayz_Press_Release.pdf
Download Grayz_Design_Vision.pdf
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