For some reason, I just can’t seem to let the Michelin story go. As I posted two weeks ago, the latest news comes to my inbox this morning from Michelin’s pr machine. The press release below (in entirety) leaves me wondering. See my internal musings in Michelin rouge.
SECOND PRINTING OF MICHELIN GUIDE NEW YORK CITY 2006 NOW UNDER WAY (I know…and?)
Premier edition of the Michelin Guide for New York City breaks all sales projections
NEW YORK– Michelin announced today that within two weeks of the release of the Michelin Guide New York City 2006 (Party was on November 2nd n’est-ce pas?) – its first restaurant and hotel guide in North America– the company has begun a second printing (Of how many books?) to meet exceptional sales demands. With sales keeping pace with the competition (Zagat? Mobil?) and consumer demand continuing to top all projections, retailers are reordering the new Guide much earlier than anticipated.
“It’s incredibly exciting for us to be so well received in New York and across the U.S.,” said Jean-Luc Naret, director of Michelin Guides. “We set a very aggressive benchmark figure for success (Which was…?) and we are very pleased to see sales well past that mark in just two weeks. (November 4th to December 7th is 1, 2, 3…33 days.) We hope the Guide inspires readers (ie, English speakers from the States – because it’s not slated to print in any other language, including French or Japanese. Too bad, because they’re the biggest-spending Michelin loyalists) to experience the best (502 restaurants) that New York has to offer.”
Michelin is the worldwide leader in the tire industry (What’s the benchmark here?). The Michelin Group manufactures, sells and promotes products and services dedicated to mobility, such as tires for airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles, the space shuttle (There are tires in space?!!), maps, travel guides, atlases and digital services (ViaMichelin.com). Headquartered in France (Clermont-Ferrand), Michelin is present in 170 countries, employs 127,000 and operates 74 production sites in 19 different countries (www.michelin.com).
(Why won’t they just tell us about California already?)
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